Blogging as a Social Activity, or Would You Let 900 Million People Read Your Diary ? by Nardi, Schiano & Gumbrecht

"Weblogs, or "bloggs", are frequently updated webpages with a series of archived posts, typically reversed order. Blogs are primarily textual, but they may contain photos or other media content..." from Bonnie A. Nardi, Diane J. Schiano, Michelle Gumbrecht, Stanford (2007)